It’s what’s on the inside that counts

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It’s what’s on the inside that counts

Wool closest to the skin is often associated with winter, but wool is just as relevant all year round. It’s simply gold in every season.

Wool is a renewable natural material with superpowers that few synthetic fibers can match. Wool absorbs and transports moisture, and can hold up to 30 percent of its own weight in liquid. The result is that your skin feels dry and comfortable, even when you’re active.

Whether you’re on a ski trip, a mountain hike, or just a relaxed Sunday walk, wool next to skin makes a big difference. It regulates temperature, insulates even when damp, and dries quickly – keeping you comfortable in any conditions.

Perfectly tempered

Imagine taking a break after a demanding hike. Your body has generated heat on the way up, but once you stop, a gust of wind can quickly cool you down if you’re wearing cotton next to your skin. With wool against your skin, you stay perfectly tempered – all you need is to put on a light, windproof shell.