Save the Seasons
The seasons are the very premise for our outdoor life. Perhaps winter means something extra special to us Norwegians. For many people, going on a ski trip, freeriding or sledding with the children is synonymous with quality of life. At the same time, the changing seasons are absolutely crucial for nature and ecosystems. Climate change threatens the seasons, which in turn means that animals, plants and people are in danger of losing our livelihoods. When the seasons are blurred, there will be consequences for much more than ski trips in the fields.
We believe that our outdoor life and many other activities linked to changing seasons are part of our common cultural heritage. That is why we took the initiative to declare the seasons worthy of protection. Through the "Save the Seasons" campaign, WWF and Bergans and over 10,000 people urged the Norwegian authorities to put forward a demand that the seasons should be included on UNESCO's World Heritage List.